Quiz: Does Your Business Have a Smart Social Media Strategy?

Social media can be a powerful marketing tool, but only if you use it correctly. A solid strategy helps you connect with your audience, meet business goals, and get the most out of your time and budget.

This 10-question quiz will test your knowledge of social media planning, content strategy, metrics, and tools. Whether you're just getting started or looking to refine your approach, see how your skills stack up.

1. What should the primary purpose of a business’s social media marketing strategy be?

a) To post as frequently as possible on all platforms.
b) To increase your followers regardless of business goals.
c) To attract and engage consumers in ways that support business objectives.
d) To go viral with entertaining content.

2. Which of the following would be considered a revenue-linked social media goal?

a) Going viral on TikTok.
b) Increasing click-throughs to a sales landing page.
c) Gaining more likes on Facebook posts.
d) Posting every day on Instagram.

3. According to a 2025 HubSpot report, which platforms are driving the most site traffic and engagement?

a) Facebook, Pinterest, and X (formerly Twitter).
b) YouTube, Instagram, and TikTok.
c) LinkedIn, Snapchat, and Reddit.
d) Discord, Twitch, and Facebook.

4. What is the 80/20 rule in social media content planning?

a) 80% of posts should be video; 20% should be photos.
b) 80% of your content should promote your brand; 20% should be memes.
c) 80% of your content should inform, educate, or entertain; 20% should promote your offerings.
d) 80% of posts should be user-generated content; 20% should be original.

5. Which of the following is most effective at tracking where your social media traffic is coming from?

a) Google Sheets.
b) UTM codes.
c) Canva.
d) ChatGPT.

6. What’s the benefit of using a content calendar for your social media plan?

a) It boosts SEO rankings automatically.
b) It prevents you from needing any paid tools.
c) It helps you visualize, organize, and schedule posts efficiently.
d) It allows you to avoid engaging with your audience.

7. Which of these social media platforms is most commonly used by B2B brands?

a) Instagram.
b) TikTok.
c) LinkedIn.
d) Snapchat.

8. Which social media metric measures how many times users saw your content?

a) Engagement rate.
b) Click-through rate (CTR).
c) Profile impressions.
d) Social shares.

9. What is one advantage of using automation tools in your social media strategy?

a) You no longer need to check metrics.
b) You can eliminate all creative work.
c) You can create and schedule posts ahead of time and free up bandwidth.
d) You can ignore follower comments.

10. What’s the correct formula to calculate ROI from a social media campaign?

a) ROI = cost / engagement.
b) ROI = (gain - cost) / cost.
c) ROI = impressions × clicks.
d) ROI = revenue – followers.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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The Caldwell Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by U.S. Chamber of Commerce.