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About Us

Statement of Purpose

We leverage resources to empower a collaborative environment that advocates for businesses, communities, education, and tourism in order to promote opportunity and success

Who We Are

The Caldwell  Chamber of Commerce is a voluntary organization of businesses and citizens who are investing their time and money in a community development program, working together to improve the economic, civic, and cultural well-being of the area.  The Chamber is a not-for-profit business organization representing over 350 members.

The Chamber of Commerce is led by its members. They elect a Board of Directors who determine policies and set goals. The Board consists of 15 elected members and members of the Executive Committee. The Executive Committee is composed of Division Vice Presidents who are appointed to head up the seven Divisions that carry out the Chamber’s annual program of work.  The Board Chair presides over all board meetings. The management and day-to-day operations of the Chamber are handled by the President & CEO and staff.

The Chamber serves as the destination marketing organization, promoting the assets of Caldwell County.  The Chamber manages tourism-related advertising and internet marketing and operates a  Visitor Information Center in Lenoir.  The visitor center is open Monday through Friday from 8 am to 5 pm.

Annually the Caldwell County Visitor Information Center welcomes approximately 3,500 walk-in visitors and Wilson Creek Visitor Center approximately 10,000 visitors.


Bryan Moore

President & CEO

Bryan joined the Caldwell Chamber team on March 4th 2019, a very fitting day for us to March Forward with a new direction.  His extensive business background has proven that he is a great fit for our community and to take the helm of this great organization.  Prior to his arrival at the Chamber of Commerce, Bryan lead the marketing department at Chetola Resort in Blowing Rock.

He has spent the greater part of his professional career in the hospitality industry in a variety of roles – from Regional Director of Sales and Marketing and Director of Business Development, to Director of Operations and Director of National Sales Deployment – for both national and regional hotel groups (Extended Stay America, Maya Hotels, Broadway Hospitality & Adams Mark) across the state of North Carolina and the Southeast.  His goal-driven, relationship-oriented experience has led to his expertise in business management, creative marketing, and sales and business development. Moore’s community and Chamber involvement is extensive, reaching from Mecklenburg to Caldwell to Watauga counties and all points in between. Bryan has served on multiple Tourism & Chamber Boards around the state of North Carolina. He is a graduate of the State University of New York College at Cobleskill, and the Walt Disney World College Program.

Bryan and his wife Kate and their youngest of 4 daughters Maureen, reside in Hudson, NC.


Cheri Huffman

Member Outreach Specialist

Cheri is the newest member of our team and like many staff of the Chamber she is a graduate of Caldwell Community College and Technical institute with an Associates Degree in MOA. Prior to her employment with the Chamber, Cheri worked in a sales role at Allstate, where she earned her property & casualty insurance license. Her experience and eagerness to build relationships is what makes her a great asset to the Caldwell Chamber team.

In April 2020, Cheri became an inducted member of The National Society of Leadership and Success. She looks forward to being a leader and role model in the community.
Cheri is a Caldwell County native and lives in Granite Falls with her husband and 2 sons. She loves to spend time with her family riding motorcycles and being outdoors.

Cheri is looking forward to connecting with you!


Phone: 828-726-0616


Elizabeth Ann Norris

Collaboration Coordinator

Elizabeth joined the Chamber team in July 2022. She is a graduate of Lenoir Rhyne University with a BA in Human and Community Services. Prior to her employment she participated in Caldwell Leadership Alliance, class of 2021, and volunteered with many other programs of the Chamber. Elizabeth has many community connections through her prior work with non-profit organizations and service organizations.


She is very involved in the community and eager to find ways for all to collaborate together. Elizabeth is a Caldwell County native and lives in Cajah’s Mountain with her fiance and dog, Maggie.. She loves spending time with her family, cheering on the LR Bears, and serving the community.

Support Team


Ashley Adkins

Job Description


Ed VanHorn



Elsie Alward

I love helping out in the community! I work on the Weekly newsletter and help out with the website & other graphic design projects.

Executive Officers

David Martin
David Martin

2022 Board Chair

First Horizon Bank

Jim Engelman

2022 Vice Chair

2023 Board Chair Elect

Edward Jones

Jamie White

2022 Treasurer

Timber Wolf Forest Products

Lisa Starnes

2022 Secretary

Baker Realty

William Parrish
Bill Parrish

Representing the Community At Large

Beaver Sports

Chase Keller 2
Chase Keller

Immediate Past Chair - 2021

Granite Insurance

Board of Directors

Board of Directors - Class of 2022

Edward Hinson

Education Committee Chair

Skyline Membership Corporation

John Francis

Tourism Committee Chair

Helping Hands Clinic

Christopher Williams


Robin Nicholoson

Duke Energy

Board of Directors - Class of 2023

Reid Roper

Community Committee Chair


Sandra Williams

Life Store Insurance

Leslie Gray

Bo's Entertainment

Pam Helton

Smith, Stephens & Ford, PA

Board of Directors - Class of 2024

Michelle Woods

Leadership Alliance Committee Chair

Frye Regional Healthcare

Jason Lingle

Blueridge Energy

Jessica Teeters


Chase Winebarger

Town of Sawmills

Non-Voting Board Members

Dr. Mark Poarch
Board Member Emeritus

Caldwell Community College & Technical Institute

Dr. Donald Phipps
Board Member Emeritus

Caldwell County Schools

Deborah Murray
Board Member Emeritus

Caldwell Economic Development Commission

Bryan Moore
Non-Voting Member

Caldwell Chamber of Commerce

Past Chair Advisory Council

Kim Edmisten

Owner -Ever Crafted

Carmela Tomlinson

Owner -Paragon Design

Ashley  Bolick

WPCOG Administration

Janet Winkler

Mayor -Town of Hudson

 Ben Willis

WPCOG Economic Development

Who Can Join

Any business or citizen who is interested in helping develop the area is eligible to be a member of the Chamber of Commerce. Membership investment in your Chamber will vary depending on the size and type of your firm. Investments are paid in advance on an annual basis and may be tax-deductible as a business expense.


Click here to join the Caldwell Chamber of Commerce and get started on your journey of success.

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