Do you have many gig workers as members? Some chambers have been extremely successful with this group of micro capitalists because they understand that what they need more than anything is access to resources. The chamber can provide those. It can be an easy sell if you know how to reach them and speak their…

For many small businesses, email marketing is all about promotions and sales. But the most successful businesses know that an email list is more than just a sales tool-it’s away to build relationships, create trust, and foster a sense of community without the concerns of a platform shutdown. By shifting your focus from transactions to…

  The Caldwell Chamber Celebrates its 2025 Annual Meeting – The Business Event of the Year Lenoir, NC – The Caldwell Chamber proudly hosted its highly anticipated 2025 Annual Meeting, an event hailed as the Business Event of the Year, on February 27, 2025. Held at J.E. Broyhill Civic Center, this exciting evening brought together…

Startups and small business owners usually need financing to get going. Here are six types of financing options and how to apply for a loan. When you have a great business idea, your next step is to figure out how to finance it. The good news is that there are multiple resources you can turn…

Business credit can open doors for loans, grants, and other funding activities. Here’s how to establish credit that will help you grow and expand your venture. Like individuals, businesses have to establish a credit history in order to secure loans, attract partners, and get the best possible insurance rates. Strong business credit will play an…

Branded promotional items aren’t just freebies-they’re powerful tools to boost visibility, strengthen relationships, and even generate revenue for your Chamber of Commerce. Whether you’re welcoming new members, engaging event attendees, or connecting with the community, the right swag can leave a lasting impression. And the best part? With smart sponsorship strategies, you don’t have to…

What do Han Solo(Star War set al),Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as…

First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees). And…

Supporting community businesses is vital for a thriving local economy and a connected community. In today’s digital age, even small actions can create significant impacts. Here are some meaningful ways to support local businesses: Like, follow, and engage with local businesses on social media. Social media algorithms prioritize content that gets likes, comments, and shares.…

Why building a castle on the sand is not always a bad thing. TikTok has been likened to the Yukon-a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it(or considering it). TikTok…