Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology. By: Erica Sweeney , Contributor Many job-seekers are using artificial intelligence to write resumes and help with other aspects of applying for jobs. However, hiring managers are pushing back on these job-seekers-even…

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a comprehensive guide to get you started. By: Danielle Fallon-O’Leary , Contributor For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote offerings, share business updates, and strengthen customer relationships.…

When you’re building a small business, it’s easy to focus on the day-to-day grind-inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in. Some businesses think it’s “too corporate” or “too pretentious,” something…

Knowing how to set goals is vital to your success. These tips will help you set small, attainable tasks while working towards your greater vision. By: Leanne Haas , Contributor As a business owner, setting both short-term and long-term goals can help you visualize and achieve success. Here’s the difference between the two types of…

Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools. By: Nicole Fallon , Contributor Whether it’s through traditional advertising channels, modern digital platforms, or word-of-mouth referrals, every business needs to spread awareness about its products or services if it wants to grow. A…

Want to launch a business that’s poised for success right now? Get inspired by our list of businesses that will thrive in 2025 and beyond. With numerous emerging technologies and shifting consumer needs, 2025 is an ideal year to launch a business. New business applications have skyrocketed from 2.8 million to over 5.5 million in…

Has this happened to you? Whether online or in-person, there’s a customer who lingers, hesitates. They’re eyeing your item or menu. They’re asking questions about it. You think they’re going to buy and then they walk away or abandon their online cart without making a decision. They don’t say no, they just don’t say yes.…

Explore how these 13 ChatGPT prompts can transform your small business, from streamlining your workflow to refining your customer service. By: Miranda Fraraccio , Contributor ChatGPT has quickly become a household name, with businesses of all sizes leveraging the AI-powered tool to automate tasks and advance their workflows. While its adoption has been rapid, understanding the best…

Work-life integration and work-life balance are two distinct ways to think about the boundaries (or lack thereof) between personal and professional lives. By: Danielle Fallon-O’Leary , Contributor The right balance between work and life varies from person to person. While some professionals separate the two (work-life balance), others seek to blend them (work-life integration). Regardless…

Understanding the rules and following email marketing best practices is key to ensuring your commercial messages comply with regulations. By: Julianna Lopez , Contributor Email marketing is a highly effective marketing channel with an impressive return on investment (up to $40 for every dollar spent, on average). However, small business owners must comply with email marketing rules and…