Unless you’ve been on the show Survivor’s island for the last six months, you probably have gotten wind of the notion that AI can help you save time, but did you know it can also help you make money? I’m not talking about becoming an AI expert and training the masses. That would take time…

For years, Instagram Stories have been like the “cool kids table” of your account: mostly seen by people who already follow you. Great for connection, not great for discovery. That’s changing and businesses should be pretty excited about this. Instagram now lets people reshare public Stories to their own Stories, even if they weren’t tagged.…

Is Your Website Actually Working for You? Your website isn’t just an online placeholder-it’s your digital storefront, your first impression, and your most powerful marketing tool. But if your site is outdated, slow, or buried in search results, it could be costing you business every single day. Think about it: ✅ 80% of customers visit…

  Your domain name isn’t just your website address-it’s the front door to your online home. It’s how people find you, remember you, and decide if they trust you. Choosing the right domain sets the tone for your brand and helps your audience take you seriously from the start. Whether you’re launching a new business…

You spend a lot of time encouraging everyone else. Your customers. Your team. Your family. Even total strangers on social media. Today, it’s your turn. Before the year gets away from you, give yourself a gift that costs nothing and can pay off all year long: write a letter to yourself to read this time…

You Might Be Leaving Money on The Table If you’ve ever thought, “I’ve got Facebook, so I’m covered,” you’re not alone-but you might be leaving money on the table. 👉97% of consumers search online to find local businesses. 👉Over half (56%) say they won’t trust a business without a website. (Source: BrightLocal & Verisign) Social media is…

One Tiny Shift That Could Change Everything Here’s something we believe at the KANSO creative: The businesses that grow the best don’t hustle harder… they systemize smarter. If you’ve been feeling stuck, overwhelmed, or like your growth has plateaued-it might not be your ideas, your effort, or even your marketing. It might just be your systems. One Simple…

Raises are a great way to show your employees you value their contributions, but they increase your payroll costs. Here’s what to consider when giving raises. By: Emily Heaslip , Contributor There’s a simple way to boost your employee retention rate: Pay your team more. Bonuses, raises, and above-average salaries are the most compelling reasons why people stay…

Lead effective employee reviews that foster growth, strengthen communication, and drive better performance across your team. By: Nicole Fallon , Contributor Regular feedback is crucial to keeping employees engaged in their work and aligned with your business’s goals. A key part of this feedback process is employee performance reviews, which give leaders and their direct…

This quality doesn’t always come naturally, but it’s a skill that any small business owner can develop. By: Erica Sweeney , Contributor Owning and running a business is not for the fainthearted. It comes with stress, uncertainty, risk, and numerous ups and downs. Success often depends on being courageous. “Entrepreneurs, business owners, they learn to…