Does your favorite coffee shop have a secret menu? One where the drink’s not on the board, but the regulars know to order? The one that gives you a little more for the same price or offers you a flavor you didn’t even know existed just because you’re a regular. Or maybe you know a…

A practical guide to maximizing savings for your small business under the “One Big Beautiful Bill Act.” The recently enacted “One Big Beautiful Bill Act” includes substantial tax reforms to support the growth of small businesses. Small business owners can take advantage of these tax breaks starting now for expenses dating back to January 20, 2025.…

By: Andrew Walker, the Kanso Creative You’ve probably heard the term tossed around, but what does organic SEO actually mean? (And no, it’s not about farming your own keywords.) It’s the secret sauce behind showing up on Google without paying for ads-and it might just be the most powerful marketing move your business isn’t using…

Cut costs and generate new revenue streams by turning business waste into valuable resources. By: Jamie Johnson , Contributor Many businesses see waste as a sunk cost, but it doesn’t have to be. With a few minor changes, you can reduce what you’re throwing away and even create new sources of income in the process.…

If the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth: KPIs are just numbers that tell a story…

Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology. By: Erica Sweeney , Contributor Many job-seekers are using artificial intelligence to write resumes and help with other aspects of applying for jobs. However, hiring managers are pushing back on these job-seekers-even…

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a comprehensive guide to get you started. By: Danielle Fallon-O’Leary , Contributor For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote offerings, share business updates, and strengthen customer relationships.…

When you’re building a small business, it’s easy to focus on the day-to-day grind-inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in. Some businesses think it’s “too corporate” or “too pretentious,” something…

Knowing how to set goals is vital to your success. These tips will help you set small, attainable tasks while working towards your greater vision. By: Leanne Haas , Contributor As a business owner, setting both short-term and long-term goals can help you visualize and achieve success. Here’s the difference between the two types of…

Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools. By: Nicole Fallon , Contributor Whether it’s through traditional advertising channels, modern digital platforms, or word-of-mouth referrals, every business needs to spread awareness about its products or services if it wants to grow. A…