How does your small business’s social media strategy stack up? Take this quiz to test your knowledge of social media basics. By: Nicole Fallon , Contributor Social media can be a powerful marketing tool, but only if you use it correctly. A solid strategy helps you connect with your audience, meet business goals, and get…

You’ve polished your website, perfected your elevator pitch, and your product or service genuinely solves real problems. Yet somehow, you keep attracting the wrong customers-the ones who haggle over every penny, make unreasonable demands, or disappear after one purchase. Meanwhile, your dream clients seem to float past, elusive, visiting but not buying. Why? As in…

Unless you’ve been living under a rock it’s difficult to avoid all the posts about school starting back up again and summer being over. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year and what has been…

A new Chamber report finds that almost 60% of small businesses say they are using artificial intelligence for business operations, more than double from 2023. Top Takeaways: 8-in-10 small business owners credit technology with helping them cope with inflation and supply chain disruption and improving access to capital. 82% of small businesses using AI increased…

Does your favorite coffee shop have a secret menu? One where the drink’s not on the board, but the regulars know to order? The one that gives you a little more for the same price or offers you a flavor you didn’t even know existed just because you’re a regular. Or maybe you know a…

A practical guide to maximizing savings for your small business under the “One Big Beautiful Bill Act.” The recently enacted “One Big Beautiful Bill Act” includes substantial tax reforms to support the growth of small businesses. Small business owners can take advantage of these tax breaks starting now for expenses dating back to January 20, 2025.…

By: Andrew Walker, the Kanso Creative You’ve probably heard the term tossed around, but what does organic SEO actually mean? (And no, it’s not about farming your own keywords.) It’s the secret sauce behind showing up on Google without paying for ads-and it might just be the most powerful marketing move your business isn’t using…

Cut costs and generate new revenue streams by turning business waste into valuable resources. By: Jamie Johnson , Contributor Many businesses see waste as a sunk cost, but it doesn’t have to be. With a few minor changes, you can reduce what you’re throwing away and even create new sources of income in the process.…

If the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth: KPIs are just numbers that tell a story…

Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology. By: Erica Sweeney , Contributor Many job-seekers are using artificial intelligence to write resumes and help with other aspects of applying for jobs. However, hiring managers are pushing back on these job-seekers-even…