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Does Starting a Business Based on a Hobby Make You Happier? Here’s What Research Says. A decade-long study reveals that turning your passion into a career can lead to fulfillment, but it also comes with trade-offs like financial instability and burnout. By: Erica Sweeney, Contributor Have you ever dreamed of starting a business based on your favorite…

Christmas in July: How You Can Sleigh Summer Sales Christmas in July: How You Can Sleigh Summer Sales It may be extraordinarily hot and sunny (at least it is in most parts of the country right now), but it’s also the perfect time to jingle your way to more sales with a Christmas in July…

Reels and Groups: What People Are Talking About Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing…

6 Questions Every Smart Small Business Owner Asks (Your success may depend on how honestly you answer these) When you want to get to know someone better and have a great conversation, what do you do? You ask them questions, of course. Questions get the conversation started and they show you have an interest in…

How to Build Business Connections (Even If You Hate Networking) Even though being part of the chamber is one of the easiest ways to increase your network, we understand that some business pros can’t make it to networking events. But networking is incredibly important because people want to do business with those they know, like,…

Elements of a Viral Marketing Campaign and How to Create One Learn about viral marketing and the elements of a successful viral marketing campaign to integrate into your content strategy.   By: Sydney Kerelo, Contributor Viral marketing campaigns can catapult brands into the spotlight, fuel massive engagement, and turn casual viewers into loyal customers. Here, we’ll break…

5 Genius Ways AI Can Stretch Your Existing Content Who isn’t feeling the pain of being stretched too thin these days? If you’ve dabbled with AI, you may have cut the time it takes you to do administrative tasks by as much as 26 minutes a day (at least according to a recent survey in…

What Businesses Should Know About Selling with Amazon Have you ever wondered how you can compete with large companies like Amazon (or Walmart)? Well, the more important question may be more not be how but why. Megaretailers, like the two mentioned, aren’t looking to only sell their own products. They have launched large programs encouraging…

10 Smart and Practical Ways to Cut Your Overhead Costs Need to trim your overhead costs? Small business owners share their best tips for reducing expenses without impairing employee and customer satisfaction. By: Miranda Fraraccio , Contributor From verifying your subscriptions to automating administrative tasks, there are several ways to trim overhead costs. — Getty Images/ArtistGNDphotography For…

Reasons Why Small Businesses Fail and How to Avoid Them Small businesses fail at an alarmingly high rate. Here’s how to mitigate the risks that all new ventures face. By: Emily Heaslip , Contributor By adopting a “lean and mean” cash flow mindset, ensuring steady demand for your product, and tapping skilled leadership, you can ward…