Posts by Amber Clement

Business Lessons from The Odyssey: Navigating Detours, Distractions, and the Occasional Cyclops Christopher Nolan’s The Odyssey has brought a new audience to one of the world’s oldest stories. If you aren’t one of the 7.5 million people (so far) who have seen the movie, we’ll give you a quick recap. The film follows Odysseus as…

The Missing Piece in Your Business Story Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also…

How to Choose the Perfect Domain Name for Your Business And Why It Matters Your domain name isn’t just your website address—it’s the front door to your online home. It’s how people find you, remember you, and decide if they trust you. Choosing the right domain sets the tone for your brand and helps your…

Website vs. Social Media: Why You Need Both You Might Be Leaving Money on The Table If you’ve ever thought, “I’ve got Facebook, so I’m covered,” you’re not alone—but you might be leaving money on the table. 👉 97% of consumers search online to find local businesses. 👉 Over half (56%) say they won’t trust a business without a…

Halfway There: 3 Questions to Recenter Your Brand Before Fall No pressure, but… We’re officially halfway through 2026. 😳 Whether you’re feeling proud of your progress or a little panicked that time is flying July is the perfect time to pause and ask: Is my brand still aligned with where I’m trying to go? This isn’t about…

Being Findable Online Just Changed a Little. Here’s Your Checklist. Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People…

Are You Still Doing These 5 Tasks Yourself? How many of your daily business tasks are things you do to keep your business open, not to advance it forward? If you’re like many entrepreneurs probably a good portion of them. While there’s a strange sense of pride in saying, “I do everything myself,” there comes…

Your Best Customers Probably Don’t Know Everything You Offer You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event…

This One Thing Still Beats Any Algorithm There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can…

How to Use Connections As a Competitive Advantage It’s not what you know, but who you know. Sound familiar? Connections are—and have always been—a quick start to opportunity. In a world where customers can compare prices in seconds, scroll past ads without blinking, and research a business before ever making contact, relationships carry weight. More…