Posts by Amber Clement

The Old Way To Sell Sponsorships Is Dead. Here’s What Replaced It There was a time when a sponsor could write a check to the chamber, show up at the golf tournament, and call it a good year. Their boss understood. The community mattered. The logo on the banner was enough.That time is over and…

12 Easy Newsletter Formats to Keep Your Business Top of Mind Simple Formats That Keep Your Customers Reading (and Buying) Most marketers will tell you the money is in your e-mail list. One of the easiest ways to create an e-mail list is by offering a giveaway that someone receives in exchange for their e-mail…

How to Stop Being the Best-Kept Secret in Town If you ask a small business owner where most of their opportunities come from, you’ll usually hear some version of the same answer: referrals, word of mouth, “someone who knew someone.” Behind nearly every thriving local business is an invisible network of relationships quietly moving opportunities…

Outdated Business Practices Are Costing You More Than You Think Hello. 1999 is calling. They want their business practices back. If you’re old enough, that line may remind you of the classic 90s sitcom Seinfeld. But sadly, many offices are still running the same way that Elaine and George experienced way back when. Why? Because…

6 Ways Your Chamber Can Help You Win in 2026 The start of a new year begs for reflection and plans. We make promises and resolutions and say things like, “This year will be THE year.” But unless you win the lottery, making this year radically different requires work and change. Those two things aren’t…

Worried About Making Payroll? Use This 2:00 AM Checklist It’s the middle of the night. Even the high achievers aren’t awake yet. But you are. Not because of a noise, but because of a number. Specifically, the number of your bank balance, and how it compares to the number required to pay your team this…

For Business Owners: A Smart QR Code Playbook QR codes have faded in and out of popularity over the past decade, but they’ve finally surpassed trend status and they’re here to stay. They are convenient ways to drive traffic to desired information or action platforms. When used with intention, QR codes quietly remove friction and…

The Hidden Shift Every Growing Business Owner Faces If you’re a small business owner, you probably didn’t wake up one morning and declare, “Today, I’m going to be an executive.” That would’ve required time for reflection and who has that when you’re running a business? Most entrepreneurs don’t get that luxury. One day you’re making…

Brain Fog Is Costing Your Business More Than You Think–Here’s How to Clear It For a small business owner, the most critical piece of equipment isn’t your laptop, your CRM, or your delivery van—it’s your brain. When you are the visionary, the strategist, and the customer service department, your cognitive clarity determines your bottom line.…

How to Write a Basic Business Plan A Simple Guide for New and Growing Businesses Starting a business is exciting. It’s also easier when you have a clear plan. A business plan does not have to be long or complicated. It just needs to answer a few important questions: What are you building? Who is…