Archive for August 2025

5 Simple Numbers Every Small Business Should Track If the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth:…

AI for Job Applications Have Small Businesses Rethinking Hiring Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology. By: Erica Sweeney , Contributor Many job-seekers are using artificial intelligence to write resumes and help with other aspects of applying for jobs.…

A Complete Guide to Email Marketing Campaigns for Small Businesses Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a comprehensive guide to get you started. By: Danielle Fallon-O’Leary , Contributor For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote…

How to Build Loyalty Without Spending a Dime on Ads When you’re building a small business, it’s easy to focus on the day-to-day grind—inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in.…

How to Create Long-Term vs. Short-Term Goals Knowing how to set goals is vital to your success. These tips will help you set small, attainable tasks while working towards your greater vision. By: Leanne Haas , Contributor As a business owner, setting both short-term and long-term goals can help you visualize and achieve success. Here’s the…

A Strategic Guide to Marketing Your Small Business Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools. By: Nicole Fallon , Contributor Whether it’s through traditional advertising channels, modern digital platforms, or word-of-mouth referrals, every business needs to spread awareness about its products or…

55 Business Ideas for 2025 and Beyond Want to launch a business that’s poised for success right now? Get inspired by our list of businesses that will thrive in 2025 and beyond. With numerous emerging technologies and shifting consumer needs, 2025 is an ideal year to launch a business. New business applications have skyrocketed from 2.8…

Helping Customers Move Past “Let Me Think About It” Has this happened to you? Whether online or in-person, there’s a customer who lingers, hesitates. They’re eyeing your item or menu. They’re asking questions about it. You think they’re going to buy and then they walk away or abandon their online cart without making a decision.…

13 ChatGPT Prompts That Could Help Grow Your Small Business Explore how these 13 ChatGPT prompts can transform your small business, from streamlining your workflow to refining your customer service. By: Miranda Fraraccio , Contributor ChatGPT has quickly become a household name, with businesses of all sizes leveraging the AI-powered tool to automate tasks and advance their workflows. While…

Work-Life Integration Is the New Work-Life Balance. Is Your Team Ready? Work-life integration and work-life balance are two distinct ways to think about the boundaries (or lack thereof) between personal and professional lives. By: Danielle Fallon-O’Leary , Contributor The right balance between work and life varies from person to person. While some professionals separate the…