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Increase Sales with This Smart Tip One of the best things you can do for your business is make it painfully obvious what you provide for your ideal audience. Coyness, after all, does not sell products. Have you ever known someone who puts what they love out there? They tell you unabashedly what they want…

4 Tasks to Make You a More Intentional Leader Define Your “Win” What it looks like: Take a moment each week to clearly define what success looks like for you, your team, or a specific project. Write down one or two measurable outcomes that, if achieved, would make the week feel successful. For instance, a…

Budget-Friendly Marketing: Growth Tactics for Small Teams and Tight Budgets For small businesses, competing in today’s fast-paced market can feel like an uphill battle—especially with limited marketing budgets. However, with the right mix of creativity, strategy, and resourcefulness, even the smallest teams can make a big impact. Here’s a roadmap to stretch your marketing dollars…

A Recent Ruling Overturning the FTC’s Ban on Non-Compete Agreements: Implications for Small Businesses Recently, U.S. District Judge Ada Brown in Dallas blocked a Federal Trade Commission (FTC) rule aimed at banning non-compete agreements that employees typically sign. Judge Brown ruled that the FTC does not have the authority to eliminate practices it considers unfair competition…

The FTC Ban on Fake Reviews and the Use of Bots: Implications for Small Businesses The Federal Trade Commission (FTC) has made an important move to ensure transparency and honesty in online reviews by banning deceptive practices that manipulate consumer opinions. This ban focuses on fake reviews and the use of bots to create false…

The Risks of Announcing Changes to Your Business In the business world, change is constant—whether it’s operating hours, pricing, or staffing. For some businesses, changes might feel significant, especially if they occur infrequently. For instance, if your restaurant decides to close on Mondays to capitalize on busier weekends, it likely reflects that Mondays are quieter…

Tech Tidbits – PASSWORDS Password breaches and personal data leaks are becoming an all-too-common occurrence. Whether it’s a retailer, healthcare provider, or large enterprise, the threat of stolen information looms over us daily. Cybercriminals, or “bad actors,” only need to succeed once, while those defending data must be vigilant at all times. With this constant…

The Critical Role of Childcare in Boosting Economic Development and Supporting Small Business Employment Access to quality child care is a significant yet often overlooked factor that influences economic growth and the sustainability of small businesses. For small business owners and employers, understanding the vital role that reliable childcare services play in the workforce is…

Why Treating All Employees as Leaders can Benefit Your Company When it comes to building a strong, successful company, many business owners and organizations focus on cultivating the leadership skills of their top executives and managers. While this is certainly important, it’s also crucial to recognize that every employee in your organization can be a…