Cut costs and generate new revenue streams by turning business waste into valuable resources. By: Jamie Johnson , Contributor Many businesses see waste as a sunk cost, but it doesn’t have to be. With a few minor changes, you can reduce what you’re throwing away and even create new sources of income in the process….

If the thought of “tracking KPIs” makes your eyes glaze over, you’re not alone. For many small business owners, Key Performance Indicators (KPIs) sound like something reserved for corporations with big budgets, bigger teams, and even bigger Excel spreadsheets. Who wants the hassle? But here’s the truth: KPIs are just numbers that tell a story…

Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology. By: Erica Sweeney , Contributor Many job-seekers are using artificial intelligence to write resumes and help with other aspects of applying for jobs. However, hiring managers are pushing back on these job-seekers-even…

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a comprehensive guide to get you started. By: Danielle Fallon-O’Leary , Contributor For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote offerings, share business updates, and strengthen customer relationships….

When you’re building a small business, it’s easy to focus on the day-to-day grind-inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in. Some businesses think it’s “too corporate” or “too pretentious,” something…