Archive for May 2025

How to Create and Optimize Your Google Business Profile and SEO Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence. Google My Business can be a boon to local businesses if utilized correctly. — Getty Images/yongyuan Your Google Business Profile is a free tool to help you improve your local…

How to Write a Great Business Plan A business plan is a living, breathing document. We explain why you should write one and when you’ll know it’s time to update it. Some entrepreneurs assume that business plans have to be in-depth documents, but depending on your business, they can vary in complexity and length. — Getty Images/Hispanolistic…

How to Listen to Your Customers Like Your Business Depends on It (Because It Does) In this edition of “Ask the Board,” we feature Ellen Marie Bennett, Founder and Chief Brand Officer of Hedley & Bennett, a multimillion-dollar kitchen essentials company. Ellen explains how to use your customer feedback to grow your venture. Ellen Marie Bennett, Founder…